Nature’s Touch was founded by John and his cousin Philip in 2004, with a vision to change the way consumers look at frozen fruit. They packed their first order from a small rented room in a warehouse in 2005 and Nature’s Touch has since, in less than ten short years, won the private label frozen fruit accounts of all major grocery chains across Canada.
Nature’s Touch is also a branded player, having secured the North American license to produce Welch’s frozen fruit in 2010 and operating its own brand, Nature’s Touch and Nature’s Touch Organic. Nature’s Touch has a portfolio of over 100 different SKU’s of frozen fruit, blends, smoothie kits, and vegetables, both in the conventional and organics spheres. Most of the frozen fruit consumed in Canada is packaged by Nature’s Touch.