Did You Know? Frozen Can Be Healthier Than Fresh - Welch's

Did You Know? Frozen Can Be Healthier Than Fresh


Fresh fruits and veggies are some of the healthiest foods that you can eat. Loaded with vitamins, minerals and antioxidants, they can help manage weight, improve health and prevent disease. So wouldn’t it be nice to know that you can reap their benefits all year long, even when your favourite berries are not in season? You can! Just head over to the frozen food section because our frozen fruits and veggies are just as good as fresh.

Stop being a food snob. If your favorite berries are out of season, or the prices are just too darn high, no need to fret. Just throw on your favorite parka, and say hello to the frozen food section.

Frozen fruits and vegetables provide the same nutrients and health benefits as their fresh counterparts, according to the Food and Drug Administration. That’s right, frozen fruits and vegetables are simply fresh ones that have been flash-frozen at their peak ripeness. And remember, the produce at your supermarket may have been picked weeks ago and then taken a cross country road-trip to arrive on your grocer’s shelf. The longer your produce sits around, the more the nutrients leach away.

Not only are frozen fruits and veggies just as nutritious as fresh, but they won’t spoil as quickly. By buying frozen, you’ll never be without a healthy option on hand. When making an omelet or pasta, you can easily throw in some broccoli and peppers for a delicious fiber boost. Next time you’re hankering for a smoothie—voila, just reach into your freezer for berries. Frozen produce is precut and prewashed, so the prep work is done for you. By making healthy food more readily available, you’ll be more likely to actually eat it.

When shopping for frozen fruit, watch out for added syrup and sugar, and steer clear of vegetables that include sauce. The only ingredients that should be in your frozen fruits and veggies are the fruits and veggies. So next time you are in the store, head for the freezer section. Frozen fruit and veggies are good for your bank account—and your health.

Tanya Zuckerbrot MS, RD

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